Inspiration: Our publications

Fresh Perspectives

To keep your vision and targets laser-sharp in business, you need multiple waypoints en route. You regularly need to take a break to reconsider your thoughts and see things from different perspective(s). On this page, you’ll find food for thought of different flavors – we regularly publish books, podcasts, videos and articles, to feed your mind, eyes and ears, to help (re)calibrating position towards your goals.

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ViCre Books

Eddy Helsen

van A naar B - Een roadmap voor leiders en medewerkers

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"Van A naar B" is geschreven met 1 doel voor ogen: jou en je organisatie begeleiden in een steeds veranderende wereld. Dit is niet zomaar een boek, maar een reeks van 6 zorgvuldig samengestelde delen die je de komende maanden zullen begeleiden op een boeiende reis naar helderheid, transformatie en groei. Elk deel biedt nieuwe…
Eddy Helsen

Receiving from the Ocean - Doing the right things right in business

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To succesfully operate in this era of rapid technological and societal change, ruled by demanding customers, shareholders, employees and an environment in distress, today's and tomorrow's leaders need a receptive, humble mind to create dynamic and resilient enterprises. At ViCre, we call this 'Receiving from the Ocean'. As a unique collection of management, assessment and…
Eddy Helsen

Reaching Horizons - When in Business Thinking and Acting Become One - 2nd Edition

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This book wants to encourage leaders in a philosophical way and bring them back to the roots of leadership and performance. How as a company leader can you make sure thinking and acting become one? How can an enterprise enhance its innovative power and decisiveness by speaking one language? On general request of ViCre’s clients,…

Articles

Leadership

The Key to Sustainable Growth is People Excellence

The world of work is continuously evolving. Today, we feel this through rapid technological progress, shifting customer expectations, and the move from traditional hierarchies to dynamic networks within organizations. This manifests in a growing need for flexibility—on the part of both employers and employees—and a parallel increase in the emphasis on efficiency and productivity. In… More
Leadership

Rhythm, the guide of the Modern Organization

As technology accelerates and markets shift, many organizations still cling to control, procedures, and rigid structures for guidance. But what if that’s exactly what’s limiting their growth? What if the solution doesn’t lie in more control or more information, but in creating rhythm? What if a different way of thinking and acting – one grounded… More
Sustainability

Our Commitment to Corporate Social Responsibility

At ViCre we see Corporate Social Responsibility (CSR) as an integral part of our identity. As the Native American proverb says, “We do not inherit the Earth from our ancestors; we borrow it from our children.” This philosophy inspires us to create a sustainable and inclusive future. Our CSR approach is built on three pillars:… More
Leadership

How Writing Impacts Your Performance

For centuries, writing has been a gateway to understanding, to innovation, and change. From Leonardo da Vinci’s notebooks to the diaries of world leaders, the simple act of writing has shaped ideas and inspired revolutions. Today, the practice of journaling for example is experiencing a renaissance—not just as a creative outlet, but as a powerful… More
Enterprise Excellence

Consciously moving in the right direction

Successful businesses don’t just operate — they continuously evolve. In today’s rapidly changing world, the ability to structure ideas, set clear strategies and execute effectively is what differentiates thriving companies from struggling ones. Structured collaboration enables organizations to align teams, make informed decisions, and drive meaningful transformation.   Reflection is one of the most underused… More
Enterprise Excellence

The path to Enterprise Excellence

Mastering your Excellence Journey Performance combined with transformation is inevitable in any organization striving for success. Whether it’s improving operational efficiency, embracing innovation, or delivering superior customer experiences, knowing you not only need to perform today, but in parallel also keep moving forward is just the first step. The real challenge lies in managing the… More
Enterprise Excellence

Finding the Sweet Spot

Balancing Effectiveness, Efficiency, and Accountability In the competitive and ever-evolving landscape of modern business, organizations strive to achieve a harmonious balance between effectiveness, efficiency, and accountability. These three pillars are crucial for sustainable success, each playing a distinct yet interrelated role in the health and performance of a company. Finding the sweet spot where these elements converge is… More
Bedrijfsprofiel

De kracht van duurzame transformatie (Dutch)

ViCre specialiseert zich in de begeleiding van bedrijven tijdens periodes van verandering. En dat al 20 jaar. Dochter Annelies Helsen leidt het consultancybedrijf, geruggensteund door Eddy Helsen, de oprichter van ViCre. Samen met hun medewerkers geven ze sectoronafhankelijk advies om bedrijven sterker te maken. More
Enterprise Excellence

Thriving companies

Companies that thrive instead of survive In the fast-paced world of business, companies that stand out and consistently lead the market share a common approach: a balanced focus on maintaining business operations, driving continuous improvement, embarking on transformative changes, and nurturing both a strong group culture and individual contributions. This balanced approach is not just… More

Videos

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Rhythm

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The path to Enterprise Excellence

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The Sweet Spot

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Yellow time

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Masterplan

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The Dolphin System

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Sweet Spot

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From Erosion to Sales Explosion

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A Colorfull 2024

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Connected 2023

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Add Color to 2022

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Enjoy 2021

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Imagine 2020

Podcasts

Take a deepdive into our approach, methodology and our books.

from A tot B: A roadmap for leaders and employees

Part 1: Thinking & Acting

Welcome to the first episode of our six-part series!
Here you’ll discover why this journey is worth your time and how to make the most of it. We explore why core values are essential and introduce ViCre’s overarching thinking–doing field theory — the foundation for everything that follows.
from A tot B: A roadmap for leaders and employees

Part 2: (In)Sight

This episode brings color to your business journey!
Every activity you put energy into should create real value — otherwise, it drains time and resources. With the Value Model, you’ll learn to classify activities into green, blue, yellow, and red, making it clear which to continue, adjust, or stop altogether.
from A tot B: A roadmap for leaders and employees

Part 3: Value Stream

This episode helps your organization find its flow!
Where people, resources, and ideas meet, movement begins — sometimes smooth, sometimes turbulent. The Value Stream Model reveals how information, projects, and services move through your organization, so you can remove bottlenecks and build a system that anticipates what’s next.

Newsletters

If you don’t want to visit our site each month to discover what’s new, then subcribe to our newsletter!

In our newsletter you’ll find food for thought of different flavors – books, podcasts, videos and articles – to feed your mind, eyes and ears, to help (re)calibrating position towards your goals.

Don’t worry we won’t SPAM you with sales pitches or small talk every week. Take a sneak preview at what you’ll get every couple of months by reading our previously published newsletters. Enjoy!

Stir it Up with Yellow Time!

To pinpoint the 20 percent of activities that lead to 80 percent of your results, you need time to think. In our daily hustle and bustle however, we all complain about being too busy and that our glasses are too full. Well, here’s a quick fix to that: Pour some yellow time in. Yellow time is vacant time during your daily routine. It’s reflection time, an invitation to yourself to analyse whether you are working on the right things in the right way.

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