Inspiration: Our Publications

Fresh Perspectives

To keep your vision laser-sharp while navigating the heavy waters of business transformation, you always need to see things in the right perspective. To make sure your point of view stays up to date and relevant, we love to provide a little helping hand to approach your daily challenges and puzzles from different corners. On this page, you’ll find food for thought of different flavors – we regularly publish books, articles, podcasts and videos – to feed your mind, eyes and ears.



Eddy Helsen

Receiving from the Ocean - Doing the right things right in business

To succesfully operate in this era of rapid technological and societal change, ruled by demanding customers, shareholders, employees and an environment in distress, today's and tomorrow's leaders need a receptive, humble mind to create dynamic and resilient enterprises. At ViCre, we call this 'Receiving from the Ocean'. As a unique collection of management, assessment and…
Eddy Helsen

Reaching Horizons - When in Business Thinking and Acting Become One

This book wants to encourage leaders in a philosophical way and bring them back to the roots of leadership and performance. How as a company leader can you make sure thinking and acting become one? How can an enterprise enhance its innovative power and decisiveness by speaking one language? On general request of ViCre’s clients,…



ViCre considers conscious thinking and acting in terms of value creation to be a fundamental strategic skill for business leaders. To remain on top of the food chain, you must be constantly aware of the processes which add and those which no longer add value in your company. Therefore, ViCre has developed a four-color model to enable business leaders and their workforce to quickly validate and take stock of value creation and value erosion in their enterprise.

Stir it Up with Yellow Time!

To pinpoint the 20 percent of activities that lead to 80 percent of your results, you need time to think. In our daily hustle and bustle however, we all complain about being too busy and that our glasses are too full. Well, here’s a quick fix to that: Pour some yellow time in. Yellow time is vacant time during your daily routine. It’s reflection time, an invitation to yourself to analyse whether you are working on the right things in the right way.

More Videos

The Dolphin System

Sweet Spot

From Erosion to Sales Explosion

Imagine 2020