Changing markets, changing needs, new technologies, new dreams… The world is moving and as a company we should move with it. On the one hand, we need to evolve in the way we work, transform our business. On the other hand, we should look at the way we serve our customers and innovate our portfolio. Are we still providing the right customers with the right solutions? If continuity is one of your goals, then working on both is a necessity.
At ViCre we believe a product without a market has no value. That means in order to be excellent in innovation we need to think in product-market combinations. To create balance between them we need to embed product-market thinking into our framework. That framework consists of (different) people with market and product capabilities, a process to go from many possibilities to the one thing we are going to launch to the market, data to steer our business and tools to understand our world, strong leadership to give guidance, and having innovation connected to the internal and external world.
The innovation system takes innovation to the next level, going from doing research & development to creating value for your customers and your company. Translating the vision into product-market combinations that will guide your organization to sell, deliver and care for the right markets and solutions.