From full to targeted sales funnel
The quality of the sales funnel is always a good barometer of how futureproof a company is. Too often the sales funnel is a result of reactive sales rather than a well thought off, targeted approach towards the right markets, leading towards the right volume of meaningful opportunities for the company.
The balance of a sales funnel has direct impact on operations, service… and on the value of the shares. A targeted healthy trustworthy sales funnel therefore deserves dedicated attention.