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Talented hunters are successful because they decide which targets to chase before going out venturing in the wild. Based on informed decisions, they can bring the right tools and instruments. They have an idea of how much provision they need and pretty much know how much time their undertaking will take.

Chasing the right targets is a challenging but crucial activity for the future of your company. The acquisition of new customers entails more than just preventing that your customer portfolio deflates. Your sales approach directly impacts your sales costs and has a huge influence on your brand perception. Sales is a complex profession. It thus needs to be done professionally.

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